While doing e-mail marketing, there will be times when you will have to make decisions about your strategies. Even though there are many black hat e-mail marketing tricks, people still come up with ways to increase business efficiency. It is not necessary to follow those tricks as in doing so you may damage your credibility in the long run. Success in this work requires patience and dedication.
You should never swap out email addresses of other people and avoid sending emails to those people who have not responded to your first email. It is better to use the email addresses of those individuals who have opted to subscribe to your service. This won’t give you a huge number, but you will be assured of the quality of your viewers. E-mail marketing can help your business grow, but even a slight misstep can cause you to lose customers forever.
Given below are a few ideas which can help you:
Send emails at the right time: Yes, timing plays a crucial role in effective email advertising. Once a viewer has decided to opt in for receiving your email, it is better to ask them what time of the day they would prefer receiving their emails. You can even ask them if they would prefer daily, weekly, or monthly emails.
The layout of the email: The layout of your email is very important on how your receivers will take your newsletters. You have to establish a good connection with your readers using your email. The email has to be interactive as it can get boring if a viewer has to only read what you have written. You can include several feedback options to give your readers an opportunity to give you suggestions and other comments for improvement. People will open e-mail that has a simple and direct content in it. It is better to use HTML rather than plain text, including product photos will help you get your message across.
Maintain confidentiality: The main reason why many people hesitate to involve anything with e-mail marketing is they are afraid that their personal information may get leaked. You must make sure to include a nondisclosure statement that you will never sell your readers information. This will make them at ease and they may even recommend others to you.
Given below are certain Don’ts:
Don’t get blacklisted: You have to use a spam checker to check if your email passes through common filters or puts you on a spam blacklist. Once you get blacklisted, the credibility goes off and clients may not come back again.
E-mail marketing must be done the right way if not you will only suffer. I’m sure following the above ideas will help you to get better results.