While doing e-mail marketing,
there will be times when you will have to make decisions about your strategies.
Even though there are many black hat e-mail marketing tricks, people still come
up with ways to increase business efficiency. It is not necessary to follow those
tricks as in doing so you may damage your credibility in the long run. Success
in this work requires patience and dedication.
You should never swap out email addresses of
other people and avoid sending emails to those people who have not responded to
your first email. It is better to use the email addresses of those individuals
who have opted to subscribe to your service. This won’t give you a huge number,
but you will be assured of the quality of your viewers. E-mail marketing can
help your business grow, but even a slight misstep can cause you to lose
customers forever.
Given below are a few ideas which can help you:
Send
emails at the right time: Yes, timing plays a crucial role in effective email
advertising. Once a viewer has decided to opt in for receiving your email, it
is better to ask them what time of the day they would prefer receiving their
emails. You can even ask them if they would prefer daily, weekly, or monthly
emails.
The layout
of the email: The layout of your email is very important on how your
receivers will take your newsletters. You have to establish a good connection
with your readers using your email. The email has to be interactive as it can
get boring if a viewer has to only read what you have written. You can include
several feedback options to give your readers an opportunity to give you
suggestions and other comments for improvement. People will open e-mail that
has a simple and direct content in it. It is better to use HTML rather than
plain text, including product photos will help you get your message across.
Maintain confidentiality:
The main reason why many people hesitate to involve anything with e-mail
marketing is they are afraid that their personal information may get leaked. You
must make sure to include a nondisclosure statement that you will never sell
your readers information. This will make them at ease and they may even
recommend others to you.
Given below are certain Don’ts:
Don’t get blacklisted: You have to use a spam checker to check if your email passes through common
filters or puts you on a spam blacklist. Once you get blacklisted, the
credibility goes off and clients may not come back again.
Don't use JavaScript: These kinds of things may annoy viewers. You
can even avoid background images.
Don't fail to include an unsubscribe link: If you do so, you are
violating a federal anti spam law. The physical mailing address must be along with
your message. A link to your company's privacy policy can be attached.
E-mail marketing must be done the
right way if not you will only suffer. I’m sure following the above ideas will
help you to get better results.
